E-Commerce Articles

1. You Don’t Have to be Amazon.com to Achieve 12% Conversion Rates!

By Eric Graham That’s right. According to a recent study by Nielsen/NetRatings, Amazon.com converts 12.8% of its visitors into sales. Do you know how they do it? (I do…) I’m about to let you in on a little secret that 99% of online marketers (even most of the so called “experts”) don’t seem to understand… The smartest, most successful online marketers and businesses invest as much time and money into im... read more

2. How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%!

By Eric Graham Recently I was reviewing the keyword specific conversion rate data of a consulting client of mine. I have been working with this client for a few months now, helping her improve the sales conversion rate of her website and we have had very good results, taking average conversion rates at her site from below 1% to just over 4.3%. (Your sales conversion rate is simply the number of unique visitor... read more

3. How to Succeed in Business

By Halstatt Pires Every one has their own definition of success. My definition of success is to be happy while working at something I believe in and am passionate about. Here are six steps I use to achieve my definition of success. Freedom - If you don't live in a country with freedom to pursue a living as you see fit, success would be difficult by my standards. I am thankful to live in a country that provides ... read more

4. Turn Your Web Site into a Lead Generation Machine

By Halstatt Pires With a few simple steps, you can turn your web site into a lead generation machine. Here's how: Hook - Get your audience interested in what you have to offer. Make it exciting with catchy copy, and compelling graphics. Project professionalism and let you potential customer know how much better off they will be with your product or service. Direct - Tell your audience what to do. If you tell yo... read more

5. Bar Graphs and Presenations

By Adam Smith Let’s make business reporting simple again. In the age of information, many of us are experiencing information overload. There is such a thing as gathering and presenting too much data, and the business world struggles to present information in a rich, powerful, and stimulating manner without crossing the information overload threshold. Remember when you were young and just conquering the ski... read more

6. Online Success, By The Numbers

By Paula Morrow By Paula Morrow http://www.idealmarketingcorp.com Do you know your conversion rate? What about your cost per visitor? All the terms basically deal with the same question: Do you know how much a visitor is worth to you? So that, when you purchase advertising, you won't end up overpaying? Internet marketing, it's been said, is a numbers game. This becomes critically evident afte... read more

7. Google Patent Application - User Data As Part of Ranking Process

By Halstatt Pires In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it “might” consider user data as a factor in organizing search results. What Is User Data? Without being rude, you should already know what user data is as part of your site evaluation. Any owner of a ... read more

8. Web Site Design – Focus, Focus, Focus

By Halstatt Pires When creating a web site design, it is easy to fall into the trap of trying to be all things to all people. In reality, the key to a good web site design is focus, focus, focus. We Don’t Need No Stink’n Distractions It happens ever few weeks or so. I am sitting in front of the computer contemplating the meaning of life, i.e., why my numbers aren’t being picked in the California lottery. A f... read more

9. Google Patent Application - Linking

By Halstatt Pires The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: “A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.” The pat... read more

10. Updating Your Web Site Efficiently

By Halstatt Pires Many new webmasters, and even seasoned web designers, create web sites that are very inefficient in regard to updates. Updating your site keeps visitors coming back day in and day out, while at the same time giving search engines plenty to index. Yet if the task of updating your web site is not an efficient one, hundreds and thousands of hours can be lost. Using simple solutions, such as content m... read more

11. Google – A Bit of History

By Halstatt Pires The first question most people have is, “What the heck is a “Google?” It is a play on the word “googol,” which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Regardless, the clever kids at Google have turned it into a cultural standard. The Beginning Larry Page and Sergey Brin c... read more

12. Email Marketing Campaigns

By Halstatt Pires Email marketing campaigns allow you to get in front of your clients time and time again, at a fraction of the cost of printed mailings. E-newsletters also add value to your web site, can boost holiday sales and can make your marketing job easier. Added Value to Your Web Site Providing an informative newsletter adds value to your site and gives users another reason to visit. Posting archives... read more

13. How to Start a Business

By Halstatt Pires Businesses come in all shapes and sizes. Some business owners started as kids, selling lemonade on the side of the street, while other business owners have bloomed later after years of careful planning. Whatever stage of life you're in, owning a business can be one of the most rewarding experiences you'll ever have. Starting a business is not for everyone though. Starting a business requires inspi... read more

14. Does Your Web Site Beat The Clock?

By Paula Morrow Does Your Web Site Beat The Clock? By Paula Morrow http://www.idealmarketingcorp.com Tick, tick, tick. That's the sound of those all important 10 seconds slipping away - the average amount of time a visitor remains at a web site before clicking on. That is, unless you give them a reason to stay. Take a good hard look at your web site - is it optimized in your favor? What does a visit... read more

15. Google Adwords – Manipulating Keywords For Success

By Halstatt Pires As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success. Matching Options When running an Adwords campaign, you can and should define ... read more

16. Starting A Business – The Three “P”s

By Halstatt Pires There are a lot of factors to consider when starting a business. Primary among these are the three “P”s – Plan, Prepare and Persist. Plan After you have selected some ideas from your brainstorming to base your business around, create a plan of attack. List what you'll need before your business starts. What will your ongoing expenses be? Factors include rent, utilities, permits, licensing, le... read more

17. Keys for a Successful Affiliate

By Halstatt Pires To be a successful affiliate you should know some basic things about marketing. Considering the following points before becoming an affiliate can save a lot of time and money. Has the Product Owner Done Good Product Research? This is a very important point to know - whether the product owner has done a good amount of research on his or her product or not. If the owner of the product has spen... read more

18. Become an Affiliate – Run an Online Business

By Halstatt Pires Are you looking for an online business that involves ZERO or minimal investment? If your answer is yes then read on. Generally people think that to run a business they need to invest heavily. With the popularity of Internet increasing day by day you don’t have to invest even a single penny. Starting an online business can be one of the easiest ways to start a business and earn from home. You do... read more

19. Analyzing Traffic – Visitors v. Hits

By Halstatt Pires A key component to every web site is traffic analysis. When analyzing traffic, it is important to understand the difference between hits and visitors…and why both are important. Be One With The Log To analyze traffic to a site, you should be looking at your server logs. Server logs come in very raw data, but most hosting companies have interpreting programs that summarize the information in... read more

20. When In Doubt, Ask!

By Paula Morrow When In Doubt, Ask! By Paula Morrow http://www.idealmarketingcorp.com In the rush to get online, have you ever found yourself skipping over the research fundamentals, like our Online Wannabe? For instance, do any of the following sound familiar? Online Wannabe: (checking off the list) OK, signed up for a few affiliate programs, posted the provided websites...I know there are a lot ... read more

21. Keyword Tracking

By Halstatt Pires Keyword tracking allows a site owner to know what keyword searches are resulting in sales. Search term information can be logged into a database and presented to web site owners in a meaningful format. This data can be used to see which keywords are producing the most sales per search and to determine where to focus web marketing. What Search Engine or Web Site Knowing what search engine a ... read more

22. The Power of Web Forms

By Halstatt Pires Web forms allow site owners to gather information about their site visitors. Web forms can be as simple as an email newsletter subscription box, or as complex as an advanced ecommerce checkout page. Here are some tips on making the most of your web forms. Not All Web Forms Are Created Equal Some web forms are extremely basic and only email forms to administrators. Others are integrated into... read more

23. How to Set Appointments

By Jim Sinclair How to Set Appointments The Importance of setting appointments is crucial to running a business. They are the key to a successful business. When making appointments try to make your call between one and two minutes maximum. Practice keeping your calls to this time scale, any longer and you could be drawn into a full scale presentation. It is like trying to describe a musica... read more

24. Controlling your Cash Flow

By Adam Smith Introduction Are you looking for a way to gain control of your personal finances and implement a budget that will get you back on the road to financial success? Great! And remember there is no better time to start than now. Like anything in life, before you can become financially stable you must understand the fundamentals of personal finance. Gaining control of your personal finan... read more