That is the single most important thing to remember about promoting a website. Commit it to memory, and remind yourself of it often. Don't make the mistake of thinking (all my hard work and all the great stuff, if I build it they'll come) Nothing could be further from the truth! Here's the truth, No one cares about your web-site! There are experienced Internet Pros that have forgotten this important rule. And, in most cases to there detriment! Every "SUCCESSFUL" web site on the Internet TODAY! applies this principle.
Let's just think about that for a moment! What prompts you to visit a web-site, book mark one, return to one? That's right! They offer you something of value. You don't visit a web-site to admire the pretty colors or wonder at the unusual uses of font types. No! The sites you visit over and over again, offer you something of value.
" They give you a reason to visit! "
To prove this point, given the choice between these 2 web sites which would you choose? XYZ SOFTWARE, Offering you hundreds of software titles for the lowest price on the market. Or TRYANDBUY, Offering you that same choice of software at the same price, but you get to use it for a month before you decide to spend your money on it! Well let me think! DUH! TRYANDBUY Of course! The choice is crystal clear, your going where your offered the value.
Ok! I can hear you now, who's he think he's kidding, where are we going to get all this "FREE" stuff. Well for starters, the article your reading right now! could it be of value to someone? Of course it could, and presented as such you could give it to your visitors FREE! Do you get my point? There are hundreds of things you already have access to that would have value to your visitors.
There are any number of different types of web-sites out there, and this rule works in every case. But, for the sake of brevity ( even as much as I like to spout off ) everything from this point forward will be regarding an MLM or Opp's site.
Here are two ad's for the same MLM or Opp's site.
1.Ten year old company just releases new marketing program. One time purchase of only $20 produces self-replicating system for immediate income generation!
2."FREE"! to our first 100 visitors! 1200+ free ad sites! And while your there check out our self-replicating system for immediate income generation!
Which of those sites would you go to? They even contain the same word count! You and I both know number 2 is going to be the one we'll visit. There offering us something of value and "a reason to visit that site!"
Are we starting to come up with some idea's here? The type of web sites we're talking about here are no different than the ones selling tangables. We just need to understand our market nitch. Who are you selling your product to? Well! for the most part other people that are selling exactly the same types of things. Now that's a tough market, selling the salesman. The other customer you are looking for, ( and make no mistake about it they are customers) is the person that is either looking for a little extra income or a chance to get out of the rat race!
Keeping all this in mind, what types of things will induce those people into your web-site?
First, and formost is "INFORMATION" There is not one of us that isn't looking for more "information"!
1. How do I make a web-site? 2. How do I write an ad that "really" works? 3. What is an auto-responder? And why do I need one? 4. Where do I go to place my ads? 5. Where do I find news groups? And how do I post to them? 6. What am I doing here and why did I think I could make $$$ on the Internet? ( just added that to see if you were paying attention!)
Another great traffic generator is to offer Resources and tools
This type of freebie can bring visiters coming back to your site again and again!
This is where working together can be of great benifit! Take for example 10 or 12 of you join forces and you each produce a quality resource for your site. It could be just about anything, take for example a site that offers the ability to search the internet in different languages and one of your networking partners produces one that gives out Awards for "COOL" or interesting sites. And a third has a resource that allows you to access 1000's of graphic's, html, java script and banner resources from 1 location.
By joining forces, and linking all of your sites together, ( possibly with a resource's button panel, at the bottom of each of your pages) you now have a dozen different things that you can promote to draw traffic to your site, and you only had to spend the time and effort to produce one quality resource. The traffic flows through all 24 sites. Remember to put the resource link at the bottom of your site so your visitors have an opportunity to view the page before clicking on the resource ( don't hide it, make it obvious and prominent)
You now have the ability to advertise 1 site in 12 different manners, in escence giving you 13 different sites. 13? you say, yes, 13. You have your original site, the one you built with your quality resource and the 11 others built by your partners, WALLA 13 different ways to draw traffic to your site.
Here are 3 examples of what I mean! 1.Looking for a business on the Internet? I have one for you! But First how about a "FREE" web site to run it out of!
2. Ready to do business on the WWW? Come in and look around! While your there Pick-up Our "FREE" Gift to you a $10.00 Calling Card!
3.Opportunities abound on the WEB! Take a short tour, and before you leave PICK-UP the next 4 issues of a fresh ideas Ezine "FREE"!
Ok! I think I've made my point. As much as I would like to keep blabbering I'll shut up now and let you digest all of the above words ( opp's I was going to say of wisdom, but I guess you'll be the judge of that).
"Your Success Is Our Success"
jbp
[ jim Peters is Manager of NSI "SOLUTIONS". NSI specializes in custom "SOLUTIONS". Copyright © 2003 by NetServe International, Inc.]
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