Hello again fellow publishers...
I'm looking for some help, because my Editor, and CO-Editor are MIA. (missing in action), i.e. they don't have the time to work with me anymore.
As I've always believed, and still do to this day: people make time for what they really want to do, so when someone says they don't have the time, what they are really saying is, "I don't have time for you, or what you want me to do", i.e. not interested.
On that note, back to why I need some assistance, and to get it I'm looking to offer space to any publisher here that helps me put together informative content, i.e. any and all of you receiving this ezine, not just limited to one.
I want us be like a dynamic organism able to change, and adapt "on the fly" according to the environment, and circumstances involved in order to stay ahead of the bell curve. Something to the effect the books "FUTURE SHOCK", and "THIRD WAVE" did at their time in history.
JOINT VENTURE OR BUST
From my over eight years online (and publishing almost as long), and by communicating with literally hundreds of publishers over that period of time, I know for the most part many do not work joint ventures with other publishers.
I believe this is a big mistake, because from my experience 98% of publishers producing an ezine are not making a full time living from writing, or from their ezine.
JOINT VENTURE OR GO OUT OF BUSINESS (HINT: DO IT HERE)
Yes, a strong caption... maybe I'm wrong, but from all indicators, I'm probably not.
I sound like BOB O... (I left out the last name, because I didn't get his permission to use his full name here), however I believe that's a complement, because he's a much more eloquent writer than I am. I just do my best to get my pin point point across. Anyway...
This may or may not be out of line, however I believe most ezine publishers are either too self absorbed to see outside the box, or don't really see how they can work joint ventures effectively to make them worth their while.
THE FINAL POISON PILL
Many publishers think that their publication is king. That may be so to a certain extent, however why be limited by your own publication?
I think not... I think your ezine (growing at a rapid, and consistent rate hopefully), along with joint venturing with other publishers on regular, and consistent basis is a "MAJOR KEY" to success, especially for the "little guy" publisher online at this time.
Prove me wrong with your argument, however I see that the GURUS have been leading hundreds of publishers around by the nose for years, because they have "THEE" products or services that will skyrocket your profits right???
I'm still hearing crickets, because I know from experience that "show me the money" probably never happened for most of you.
GURUS KNOW THE SUM IS GREATER THAN THE PARTS THAT MAKE UP THE WHOLE (did I say that right?)
Close enough for government work as they say.
Enough said, because you've known this for years, but the burnt out GURUS that were saying how easy it is to make "BANK" online (most I barley ever hear from anymore), have gone and will be replaced by others who will go through the same cycle, i.e. "burn rate."
One last thought... the law of diminishing returns (because of the beyond speed of light noise factor on the net) just keeps getting greater, and greater.
To you this means that your work is more than "cut out" for you as a publisher, and the quick bucks (if there ever was any such animal to begin with) have all blown away like "dust in the wind." Just ask "MJ."
Two words, "JOINT VENTURE", and be extremely creative (i.e. give a ton to get it done) plus constantly test. Then you may have a chance to not only survive, but thrive.
Harry Fassett - Co-owner of http://www.amazines.com offers ezines, and newsletters in just about every category imaginable! Find targeted advertising for your business, great articles of interest. Plus the option to get up to the minute updates on new information added to our database!
