Marketing Articles

1. Direct Mail Advertising; Email Is Not Like Postal Mail.

By Bobette Kyle Direct Mail Advertising; Email Is Not Like Postal Mail. by Bobette Kyle One of the most popular and potentially effective advertising methods is direct email. If you deliver a well- written message and execute delivery properly you will be rewarded with new leads, sales, and traffic to your Web site. If the message is poorly written or you commit a netiquette faux pas, however, your eff... read more

2. Success; So Close, Yet So Far Away!

By Richard Vegas Have you ever had this feeling? You're standing in front of a huge safe; in this safe, is all the wealth, happiness, success, love and health the world could offer. This safe has a combination lock on it and you know all the numbers to open it, except one. :>( Just one lousy number! And, if you knew that one number, you could open the door! What we need is a "safe" bet! I Don't Have A Clue! ... read more

3. Network Marketing Training- The MLM Success Law of MLM Recruiting

By Doug Firebaugh by Doug Firebaugh MLM Success Muscles. There is a Law of Success called the Law of Resistance. And it says that there is no success without resistance to build your "Success Muscles." Resistance is everything in fitness training. There must be resistance on the muscles in order to build and develop them to the size and shape you want. The resistance or opposing force on your mu... read more

4. Press Releases: Anyone Else Want A #1 Ranking?

By Jessica Dolce Press Releases: Anyone Else Want A #1 Ranking? By Jessica Dolce As you may know, press releases are a great way to get the word out about your business. If done properly, your website can get fr-ee publicity and exposure by the media which can lead to alot of traffic and sales. But one thing many marketers don't realize is that press releases are great for the search engines too. When th... read more

5. When You Don't Get What You Expect; Inspect What You Got!

By Richard Vegas What do you do when everything goes wrong? What do you do when there is no place to turn? What do you do when today is just not your day and tomorrow isn't looking too good either? What do you do when you tell everyone what you need and all they tell you is how to get along without it? A Force To Be Reckoned With! Did you know there is a definite way to link up with the best things life has ... read more

6. Getting a Flood of Referrals from One Event

By Heidi Richards The second most important thing next to staging a world-class event is the front and back-end promotion. By that I mean, cultivating referrals from your clients/vendors/attendees. Promoting your services for other events to this base of referral business requires careful, strategic, ongoing planning. You could turn one event into many with the right marketing mix. It’s the personal attention, th... read more

7. Out of Sight; Out of Mind; Out of Business

By Al Hanzal Out of Sight; Out of Mind; Out of Business …4 reasons to look at contacting your customers on a monthly basis. This article addresses those who don’t have a monthly contact process with your customer base. Call this contact process a newsletter or whatever you want. You need monthly contact with your customers. Your current and future success depends on the abilit... read more

8. Copywriting: Engage Prospects By Involving Their Senses

By Lisa Packer Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same. Not very appealing, is it? Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are singing sweetly on branches covered with bright yellow leaves. You swing gently on a creaky porch swing, sipping your Chocolate Caramel Latte and thinkin... read more

9. Dieting? The Real Secret

By Dr. Jamie Fettig Your Non-Conscious Mind is 98% of your full power. Your Inner Knowing is about 986,743 times more powerful than your non-conscious mind. The reason being is because this inner knowing has direct access to harness the infinite powers of the universe to produce results. Some people call this your higher self, your God presence within, your inner CEO, your innate wisdom and a host of other th... read more

10. MLM Success Training- The Lost Art of the Network Marketing Success Power of PASSION

By Doug Firebaugh by Doug Firebaugh Passion. It's What Rules the Journey of outrageous and radical MLM and Network Marketing Success. It what attracts the Success the majority of people seek, but never find. It's What Determines striking Solid Gold in the Success Gold mine of your heart. It's What is so Magnetic, so compelling, that it is impossible to stop a Passionate Person on a Network Marketing ... read more

11. Bosco vs Fang: Starting a Newsletter Part 1

By Pat Murray Fang thinks Bosco has really lost his mind, again! Bosco is planning to do an online newsletter. Fang thinks the Internet is a passing fad. Remember years ago when folks thought the automobile and TV were "passing fads"? Well, Fang has an Edsel, so you see where he's coming from! Anyway, Bosco thinks it is a great idea! He sees others doing it, why can't Bosco? Here is how their conv... read more

12. Chaos, Children and Chores

By Nicole Dean Of course we all love our children dearly, but who knew they’d be so messy? When you have children, you can never count on how long your house will actually stay clean after you’ve cleaned it. A day? An hour? Less? Cleaning up after your kids does not have to take on a life of its own. By making a clean and organized home a priority for the entire family and by setting and sticking to household st... read more

13. Cultivating Future Business - Your Champions & Fans

By Heidi Richards Your Champions are clients, customers, vendors and anyone familiar with your service that are simply ecstatic about what you do. They are the ones who tell everyone to use your service. In fact, they will call potential customers on your behalf to tell them about you. Ask your Champions for the names of their contacts that have events or occasions coming up. Send those contacts a note, i... read more

14. Fun with Children: Making Memories on a Budget

By Nicole Dean What childhood memories do you hold dear? For me, it was all the times "life happened". The little things like playing outside, riding my bike with the wind in my hair, playing at the park, swimming in the lakes, giggling with friends. None of those moments cost a cent, yet they are some of my most treasured memories. Making memories on a budget is very easy to do. Choose any of the ideas belo... read more

15. How to Build A Steady Stream of Customers--Step One

By Al Hanzal Building A Steady Stream of Customers—Step One The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine five critical points in their business operations. This is the first in a series of five articles that examines those critical points. Target Your Customers---The Key to Your Success The heart... read more

16. Hiring a GREAT Copywriter

By Jon Wuebben Hiring a great copywriter can be a challenge. There are a lot of good writers out there. There are even a lot of great writers out there. But a copywriter- a great copywriter, does more than just write. A great copywriter has the ability to write persuasively, research facts, and think in terms of the “total marketing piece”- because copy is only a part of the ad, brochure, website, or flyer.... read more

17. MLM Training- The MLM Success Secret of Results vs. Method People

By Doug Firebaugh by Doug Firebaugh Many people today in Network Marketing do not understand why they are struggling. And many folks are. They do what they believe they need to do, but yet their results are not what they want in MLM. Is that happening to you? There are many different types of people in Network Marketing, from CEOs of Corporations, to Stay at Home Moms, to those who are just getting thei... read more

18. Probe Before You Sell

By Jay Conners Probe Before You Sell When selling a product to a customer, it is very important to find out as much as you can about your customer and their needs before you proceed with your sale. This is commonly referred to as “needs based selling.” The most effective way to find out about your customers needs, is to ask probing, open-ended questions. An open-ended question does not allow your cus... read more

19. Recruit Your Way to the Top!

By John Boe Essentially, a sales manager’s primary job is to recruit, train, and motivate their sales force. Of these three vitally important responsibilities, recruiting is the least understood and by far the most challenging. When you recruit the right person you will find that they are self-motivated and eager to train. On the other hand, if you hire someone that is not suited for the position, you will ex... read more

20. Search Engine Optimization Meets Online PR

By Dali Singh We all know by now that content is king. In order to effectively market your products or services and to establish yourself as a leader in your industry, writing and distributing articles is the way to go. One of the primary benefits of getting your content rich articles indexed in the search engines is so that you can increase your websites’ overall PageRank, while continuing to build exposure... read more

21. Spend More Time Selling

By Jay Conners Spend More Time Selling/By J.Conners On average a sales person spends less than two hours per day selling their products. This statistic never seized to amaze me, even though I had often found myself being an active participant of its findings. Lets face it, if we spend so little time in our day selling, why are we in sales to begin with? There is no such thing as an easy day in the mortgag... read more

22. The Hidden Price of Being Healthy

By Dr. Jamie Fettig What I am also going to point out is the not-so-obvious cost of not being healthy. But, as you know, nothing in life is free. If there is a benefit, there is a cost. What most people do not see is the cost, the price you have to pay for the benefits you are getting. There are also tons and tons of hidden costs that most people never see. I will list some of the biggest ones. This is the price y... read more

23. The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

By Bill Stoller The Ultimate PR Edge: Getting Reporters To Open Your E-Mails by Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious cover... read more

24. The Unidentified Rule of Email Advertisements

By Steven Boaze Majority of the email messages we receive today either ends up in our saved messages folder or goes straight to the trash can. The more dominate and familiar messages are usually associated with past business or personal contacts is why we save so many emails in so many folders that it creates an email management nightmare. Regardless of the excessive spam, the way our human mind picks t... read more