Public Speaking Articles

1. The Elusive Butterfly of Happiness

By Barbara White Are You Chasing the Elusive Butterfly of Happiness? For many people happiness is an elusive butterfly in the garden of life. Imagine a young child in the garden on a summer day. The child sees a beautiful butterfly flitting from flower to flower. With eyes of wonder the child wants to see it close up, touch it, and hold it in their hands. The child goes towards the flower that the butterfly is ... read more

2. 21ST Century Strategic Program Marketing

By Burt Dubin How to position yourself to profit from the mindset of today’s decision-makers © Burt Dubin The people who run corporations—both the huge monoliths that have been furiously downsizing and merging, and the start-ups that have created millions of jobs since the start of this new century—are now recognizing that human capital is their most valuable asset. Today more cash is being investe... read more

3. How You Can Unite Meditation, Divine Essence And Personal Tenacity to Serve Your Highest Purpose on

By Burt Dubin 1. Meditation: Meditation is a sacred practice. Shamans, gurus, priests, medicine men and other wise beings have practiced meditation for over 5000 years. In the 20th century, Maharishi Mahesh Yogi popularized one form of meditation he named Transcendental Meditation, (TM). This is a simple form of mantra meditation, easy to learn and to do. We meditate by sitting quietly, ... read more

4. I was abused as a child

By HealerGeorge Child abuse is a much more common event, than is usually expressed in public. I recently attended an event, where people were asked to discuss their darkest secrets. Out of the thirty or so women in the room, nearly two thirds expressed their darkest secret as, being about child abuse and two had had terminations, created by a family member. I say this to point out that it is quite a common... read more

5. How To Help your Child Learn

By Barbara White How To Help Your Child Learn. Just as every snowflake is unique, so is every child. The way that your child learns depends a number of different factors, which combined together, create his unique learning style. By helping your child discover how he learns the best, you will set him up for life time success in learning, and reduce the frustrations that come through trying to learn in a way tha... read more

6. Sponsorship: A Key to Powerful Marketing

By Susan A. Friedmann Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market. Some trade show promotional opportunities include sp... read more

7. The Interplay of the Five Elements in our lives

By George Lockett The Interplay of the Five Elements in Our Lives As you are sitting here reading this allow your awareness to turn inwards into yourself. We are going to discuss the five elements and see how they interact in our lives. A good place to start is with a simple example. Just imagine that you are going to do a little gardening. The first thing one does is loosen the soil. By digging the soil ... read more

8. High Velocity, Week 5: "Right" Experience

By James Arthur Ray ***************************************************************** Welcome to this week's "High Velocity" from James Arthur Ray. ***************************************************************** The "Right" Experience By James Arthur Ray You may have heard it said that, "experience is the best teacher." This is both true and false. I submit to you that "Right experience is the b... read more

9. The way forward into 2005

By HealerGeorge As we start this new year of 2005 we are moving into a new energy, a new way of thinking about life and living. Just take a few minutes to reflect on the changes that you have noticed in your life over the last few months. There has been a major shift in the energies that form the basis of our thinking and our mind and consciousness. This shift is one of moving forward and leaving behind the ... read more

10. Exhibiting Wizardry

By Susan Freidmann The world is suffering from a severe dose of Pottermania. Even if you don’t have kids, it’s impossible not to have heard about Harry Potter. In a relatively short time, he has cast his magical spell and become a veritable household name. His creator, J.K. Rowling has managed to pull off a feat that hasn’t been seen in decades — motivating kids to read because they want to and not because they have... read more

11. Benefiting From a Regular Exhibiting Workout

By Susan Freidmann How often do you exercise your exhibiting muscles? Do you have a regular workout designed to increase your tradeshow dexterity and boost your results? Whether you’re looking for strength training to increase your competitive edge, flexibility to improve your marketing strategy, or just general overall fitness, a regular conditioning workout program is a must. Before beginning an exercis... read more

12. Cutting Down Your Trade Show Budget

By Susan Friedmann, CSP Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they’re hot contenders for elimination. This is a ve... read more

13. 3 Publicity (PR) Tips To Enhance Image, by Marisa D'Vari(531 words)

By marisa d'vari [FNAME] PR! Publicity! We all crave the notoriety that comes with rising to the height of our profession. "Work hard, have patience, and prosper," says the traditional American work ethic... ..... yet fast-paced MTV, fast food, and instant millionaires have changed our society. We want celebrity status fast, and we want it now! Enhance your Image through PR, pub... read more

14. High Velocity, Week 1: The Science of Success

By James Arthur Ray ***************************************************************** Welcome to this week's "High Velocity" from James Arthur Ray. ***************************************************************** The Science of Success by James Ray My studies of the highly successful prove that they continually achieve their results by doing "certain things in a certain way." I have also found that ... read more

15. 7 Strategies for Handling Last Minute Meetings

By Susan A. Friedmann Have you ever found yourself having to scramble to organize a meeting at the last minute? Wouldn’t it be nice that if and when this daunting situation arose, you were well prepared with all necessary information ready at your fingertips? That’s why I’ve developed the following seven survival strategies to help you plan for the inevitable, because you know as well as I, it’s going to happen ‘somea... read more

16. Ten Secrets of Super Successful Meeting Planners

By Susan A. Friedmann Whoever said that being a meeting planner was easy, lied! Rather, it should be classified under the tough and demanding job category. But, along with being tough, it’s also fun, exciting, exhilarating, stimulating, and never, never boring. You have the opportunity to go to exotic places, stay in luxurious hotels, and experience life from a totally different angle. Who could ask for anything mo... read more

17. Making a Hit with Your Marketing Campaign

By Susan Freidmann Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campaign.... read more

18. Incorporate Humor in Your Next Speech

By Stephen D. Boyd Some speakers say, “I could never use humor in my speech; I just don’t feel comfortable with it.” I believe that anyone can use humor and that it is a valuable tool in speaking. Appropriate humor relaxes an audience and makes it feel more comfortable with you as the speaker; humor can bring attention to the point you are making; and humor will help the audience better remember your point. It ca... read more

19. 30 Tips for Keeping Meeting Expenses to a Minimum

By Susan Freidmann Money makes the world go ‘round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlimited budget. Your boss may like to drink champagne on a beer budget. In other words, caution you to spend less, but expect miracles at the same time. Preparing and managing a realistic budget is serious business... read more

20. After the Speech

By Stephen D. Boyd Usually the emphasis on making an effective speech is what you do in preparation before the presentation begins. But if you speak very much, what you do after the speech can help you become a more effective speaker. As soon as possible after the speech, write down impressions of how you felt the speech went. Answer at least two questions about the speech: What was the best part of the speec... read more

21. Ethics in Speaking: A Practical Point of View

By Stephen D. Boyd Often managers have to deliver presentations with unpleasant content. The vice president has to announce that there is a hiring freeze or a downsizing. The human resource director speaks to the employees about a benefits package with fewer benefits. Because executives are often speaking in difficult situations, the more credibility they can develop, the more the content will be considered and a... read more

22. Five Marketing Nightmares and How to Prevent Them

By Susan Freidmann The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. However, critical mistakes in your marketing campaign can have the opposite effect. Here are five costly errors that are common in our business, along w... read more

23. Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them

By Susan A. Friedmann The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and you will increase your chances for a successful tradeshow. 1. Have A Proper Exhibit Marketing Plan Having both a strategic exhibit... read more

24. Determining Visitor Types

By Susan Friedmann, CSP The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor. 1. Definites. I... read more