The OverUse of `Fr^ee`
(C)2003 Stuart Reid
P.S. That word in the title can set off spam filters. I apologize for the special spelling to try and avoid this.
We all know that `Fr*e` word is extremely powerful. The problem is it's overuse.
A lot of people online now EXPECT things for fr*e. This undermines a projects true value. This can make it appear less than what it is.
If you get someone into your site with Fr*e as your main hook then that's exactly what they'll want. You haven't actually got very good customers then!
On the other hand there is no better way to get them in the first place. It's a tragic dilemma.
Fr*e can endear you to your customers but it's all they'll expect in the future. Fr*e can make you an internet `Robin Hood` but will expect you to work twice as hard to close actual sales. Fr*e will, in short, get you a great deal of leads but few sales.
is there a solution?
You'll need a balance! Like everything else you need to weigh the pros against the cons.
Use this powerful technique to get them in, but also stress the importance of paying. Tell them that `Anything in Life worth having is worth paying for`. Let them have the tools and tutorials for fre*e but charge for the meat and bones. It will benefit you in the long run. An affiliate or downline member of yours with the right training and utilities will work much better than one without.
Popular MLMs and Downline Building programs are often plagued with massive matrices full of fr*e members and no upgrades. Find out what they are and avoid them. The ones that limit fr*e members or don't offer them at all are best! Fr*e trials help ( nothing like a deadline to spur someone to upgrade).
Free works - but it's all you get. Don't overuse it!
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Stuart Reid is editor of Netpreneur News. Over 70 fr*e tools and utilities (!) but they're there to help you in the right places. Join us and discover how to build a REAL income:
http://www.netpreneurnow.com
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